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(F)farhan®
Faisalabad, PK — 5.5 years in00 / About

Who's behind the pixels.

The short version: I design and build frontends for a living, and I've been doing it professionally since 2019 — for clients, agencies and product teams around the world.

Farhan AhmedFaisalabad, PK
Born
21 February 1996 — Karachi, PK
Based
Faisalabad, PK — remote worldwide
Freelancing since
2016
Focus
React · Next.js · design systems
01 / StoryIn my own words

Born on the 21st of February 1996 in Karachi, I was part of the first generation getting adults in the age of computers, mobile phones, and advanced technology.

Quickly I got used to working with computers and in 2016, I began making money on the Internet by selling my skills as a freelance developer — UI designs included. That first taste of shipping work for real clients never wore off.

I am a frontend developer and UI/UX designer passionate about crafting engaging digital experiences that both look great and work seamlessly. From designing intuitive interfaces to bringing them to life with clean, responsive code, I love bridging the gap between design and development. Always curious to explore new technologies and eager to collaborate on innovative projects — let's create something amazing together!

02 /Experience

Where I've worked.

Six roles since 2019 — intern to senior frontend, in-house, agency and freelance.

  1. 2025 — Present

    Current role

    Dealers Hub

    Senior Frontend Developer

    DealersHub is an all-in-one business operating system helping car dealerships manage inventory, leads, websites, accounts, and automation.

    • Redesigned the Dealers Hub platform by creating an atomic design system in Figma and implementing it with Tailwind CSS, improving consistency, scalability, and reusability across components.
    • Modernized the legacy UI by reimagining outdated Bootstrap-based layouts into a modern, user-friendly interface with improved usability, accessibility, and visual appeal.
    • Designed and delivered 20+ customized dealership themes, tailoring layouts and interactions to enhance brand identity and user experience across different clients.
    • Collaborated cross-functionally with engineers, product designers, and product managers to align design solutions with business goals and technical feasibility.
    • Led design system initiatives, facilitating discussions across multiple teams to ensure cohesive implementation, design consistency, and best practices in both customer-facing and internal tools.
  2. 2024 — Present

    Current role

    ~

    Freelance

    Senior Frontend Developer & UI Designer

    Built scalable, high-performance web experiences by developing reusable UI libraries, optimizing responsive design, and improving frontend stability — boosting engagement, speed, and design-to-development efficiency.

    • Designed and launched dynamic web experiences using modern frameworks (Next.js, Redux, Tailwind CSS), contributing to a 20% increase in user engagement and traffic.
    • Created a reusable design component library in Figma and code, enabling 40% faster delivery of new product features and ensuring design consistency.
    • Applied responsive design principles and optimized layouts for performance, improving accessibility, usability, and page load times across devices.
    • Developed scalable design patterns and UI components in alignment with UX best practices, streamlining workflows and reducing design-to-development handoff inefficiencies by 30%.
    • Identified and resolved frontend performance issues, leading to a substantial 15% reduction in website errors and ensuring enhanced website stability.
  3. 2023 — 2024

    Moonbox

    Frontend Developer

    Worked with several high-profile clients and delivered several projects in collaboration with the other team members. Always exceeded the client's expectations and generated positive feedback which resulted in securing repeat business and enhanced the company's reputation as a trusted service provider in the industry.

    • Worked closely with the UI/UX team in preparing the frontends for multiple different ongoing projects.
    • Developed several responsive web templates including dashboards, e-commerce templates, travel website, recipe website, food ordering app and an event planner to name a few.
    • Utilized HTML, CSS, JavaScript, and React to develop user interfaces and implement features in accordance with design specifications.
    • Conducted code reviews and offered constructive feedback to team members, ensuring code quality and adherence to best practices.
    • Designed and launched responsive web templates across multiple domains, including dashboards, e-commerce, travel, food ordering, and event planning, improving accessibility and usability for diverse user needs.
    • Contributed to design quality assurance by reviewing implementations, providing feedback, and advocating for best practices in usability, accessibility, and performance.
  4. 2022 — 2023

    Codeavour

    Frontend Developer

    One of the key contributors to some of their key projects, working closely with several existing external clients. Responsibilities included development of new features, maintenance of existing features, code reviews, and collaborating with the product team to make sure we build the right features.

    • Joined Codeavour in June 2022 and contributed to multiple high-impact projects by designing and developing new features, maintaining existing experiences, and collaborating with the product team to ensure alignment with user needs and business goals.
    • Converting Figma / XD / Photoshop designs to code.
    • Mentored and guided 2 team members, who later advanced into leadership roles, fostering a culture of growth and design-driven problem solving.
    • Introduced mob and pair programming sessions as a collaborative practice, improving design-to-code handoffs, knowledge sharing, and overall team efficiency.
    • Worked on an internal Back-Office application used to manage clients, meetings, leads and reports.
    • Got feedback from clients and incorporated it.
  5. 2020 — 2022

    Career Institute

    Junior Frontend Developer

    Career Institute educates and trains students in areas such as Graphic Designing, SEO, and web development. I joined them as a front-end developer and worked on several projects.

    • Redesigned and enhanced legacy interfaces by refactoring code and introducing modern JavaScript solutions, improving usability and performance.
    • Maintained and improved the institute's main website frontend, ensuring a consistent, user-friendly experience for visitors.
    • Created responsive frontend templates with HTML, CSS, and JavaScript, supporting diverse projects with scalable and reusable design solutions.
    • Collected and applied client feedback to refine designs and features, ensuring user needs and expectations were met effectively.
  6. 2019 — 2020

    Digital Softs

    Frontend Developer Intern

    Digital Softs delivered desktop and web applications in several domains including Retail, Supply Chain, Manufacturing, Hospitality and Education. I joined the team working on the web application of their product, developing the frontend across several modules including accounts, finance, reporting, product and asset management.

03 /Stack

Tools of the trade.

5.5 years of frontend in production — a toolkit chosen for type-safety, performance, and clean UI/UX delivery.

Frameworks & Languages

08
  • Angular logoAngular
  • React logoReact
  • Next.js logoNext.js
  • TypeScript logoTypeScript
  • JavaScript logoJavaScript
  • Node.js logoNode.js
  • Express logoExpress
  • NestJS logoNestJS

State, APIs & Data

07
  • RxJS logoRxJS
  • Redux logoRedux
  • Zustand
  • NgRx
  • Axios logoAxios
  • REST APIs
  • MongoDB logoMongoDB

UI & Styling

06
  • HTML5 logoHTML5
  • CSS3 logoCSS3
  • SCSS / Sass logoSCSS / Sass
  • Tailwind CSS logoTailwind CSS
  • Angular Material logoAngular Material
  • Bootstrap logoBootstrap

Tools & Practices

08
  • Git logoGit
  • GitHub logoGitHub
  • GitHub Actions logoGitHub Actions
  • Vercel logoVercel
  • Webpack logoWebpack
  • Vite logoVite
  • Figma logoFigma
  • Agile / Scrum

Currently Learning

02
  • C# logoC#
  • .NET logo.NET
CMS & e-commerce platforms05
WordPress logo

WordPress

Custom themes, page builders, and content sites — fast, responsive, and easy for clients to manage.

WooCommerce logo

WooCommerce

Full online stores on WordPress — products, cart, checkout, and payment gateways wired up end to end.

Shopify logo

Shopify

Storefronts and theme customization on Shopify with clean, conversion-focused, mobile-first UI.

Webflow logo

Webflow

Visually-built, CMS-driven sites in Webflow — pixel-accurate layouts with clean, responsive interactions.

GoDaddy Builder logo

GoDaddy Builder

Quick, polished business sites and stores on GoDaddy's Website Builder for clients who need fast turnarounds.

Builders, SEO & plugins09
  • Elementor logoElementor
  • Yoast SEO logoYoast SEO
  • Rank Math logoRank Math
  • WooCommerce logoWooCommerce
  • ACF logoACF
  • Contact Form 7 logoContact Form 7
  • WPForms logoWPForms
  • WP Rocket logoWP Rocket
  • Mailchimp logoMailchimp
AI tools in the workflow12
  • Claude logoClaude
  • ChatGPT logoChatGPT
  • Gemini logoGemini
  • GitHub Copilot logoGitHub Copilot
  • Replit logoReplit
  • v0 logov0
  • Lovable logoLovable
  • Bolt logoBolt
  • Cursor logoCursor
  • Windsurf logoWindsurf
  • Google AI Studio logoGoogle AI Studio
  • Firebase Studio logoFirebase Studio
05 /Next step

Got something to build?

Tell me what you're building, your timeline, and the pain you want gone — I reply within a day.